Call Tracking allows you to monitor calls from your site and understand exactly what advertising activity brought them whether it was from another site, Google or your own paid search effort.
So no longer will you need to guess how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any company that spends money on advertising across multiple channels. Clients with AdWords possess an intrinsic need to monitor the calls that are relevant to their key words, to be able to understand which keywords deliver call conversions. markting call tracking With no visibility of telephone conversions, it is not really feasible to figure out if your investment from the key words in your portfolio is providing value or not. Is just monitoring AdWords telephone conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes from, as it allows you to see your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of each of your marketing channels, key to the success of any business enterprise.